Decolonizing Banania (Part II), the redesign
Re-designing Banania for the 21st century has been on my mind for a long time. If you wish to have a little background (…)
Decolonizing Banania (Part I), the history
Banania is the name of a very popular chocolate drink mainly commercialized in France. It’s been a part of the French (...)
This is not a T-Shirt: transforming culture one t-shirt at a time
Some books you read for entertainment others you read for education, then there is This Is Not a T-Shirt by Bobby Hundreds, co-founder of The Hundreds.
What’s your brand message?
If I asked you to define yourself what would you say? Would you start by describing how tall you are, the type of hair (..)
What is a brand identity?
If you have a brand or are thinking of starting one, you’ve probably come across this term in its different forms (..)
Is a logo really all you need?
We often think we need a logo when in fact we need a whole brand system. Let me tell you a little bit more why that is.
Seven Steps to a Successful Visual Identity
Launching your brand can be overwhelming. You have to think about your product, your market, pricing and so many other (..)